We are a small business with a big appetite!
In the UK the average 15 year old has never cooked a meal and up to 20% of the under 24 age group never eats fruit and vegetables. Not knowing how to cook is expensive for your pocket and health with fast convenience foods accounting for the rise in diabetes and obesity in the UK. We're here to help change this...
Foodini Club is all about helping families develop a happy relationship with cooking and eating REAL food. Started as a recipe kit subscription for kids it has evolved over the years to be what it is today: an educational cooking & activity pack jammed with fun and flavour every month. Plus we still do single gift recipe kits!
We believe that kids don't need to eat 'kids food'. Introduce some inspiration, hand over kitchen control, step back and with time they grow to love the same food as adults by learning how to cook it - all while developing great skills! Pride, confidence, calm, excitement - children feel all this and much more through cooking.
Our award winning packs are designed in a bright illustrated style for children as young as 3 to follow. But as our customers have said, we don't dumb down for kids. Foodini is directed at kids but aimed at bringing the whole family together for screen-free kitchen fun with a tasty end result!
Learning how to cook is one of life's essential skills, but it needn't be boring (or hard!). We are here to help, one recipe at a time!
More about us...
I founded Foodini Club born out of a passion for food, cooking and positive messaging around balanced eating. My earliest memories revolve around food whether it be watching cooking from the kitchen doorway or learning how to cook from the Cook with Pooh or Usborne First Cook Book!
My background is in graphic design and film making, which I still occasionally do alongside all things Foodini..I guess you could say I'm an 'ideas person' - I love the creative process of recipe planning, photography and recipe card design and am always developing ideas for food and activities!
My background is in publishing and marketing and I love finding connections with other exciting businesses. I am ultimately passionate about promoting healthier, rounded and joyful ways to eat for all the family. I'm also a keen gardener and grower and making those connections between growing, cooking and eating will always hold a certain magical appeal which kids seem to really ‘get’.
My role with Foodini is in building relationships and I am here to help Foodini reach more families and get more young (and old!) people cooking healthy and balanced food!
You can thank the talented Rachel Fuller for the distinctive Foodini Club character and food illustrations! We love Rachel's colourful and friendly style without it being too 'kiddy'.
These days Rachel can be found busily arranging flowers and developing her new business Being & Bloom to deliver workshops and retreats around nature and wellbeing. Oh and illustrating the odd bit for us too...
Claire's fantastic eye for detail and mindful approach to life comes in handy when ensuring that every Foodini Club pack is packed as well as it should be and reaching you in good shape!
When not helping us with the packs every month Claire is busy cooking up a storm as a yoga retreat chef through her business The Good Life Kitchen alongside practising yoga and developing her hula hooping skills!
Eat anything you want, just cook it yourself - Michael Pollan
We love developing our kits at Foodini Club HQ, but we also feature a number of guest recipe creators, craft kit inventors, small businesses and foodie mums. Fancy featuring in a box? Find out more!
And there's more!
Foodini Club also run workshops, food related projects and clubs around Brighton & Hove. We channel around 10% of our profits into projects with charities and free workshops to reach a wide audience in various social demographics. More info on our workshops can be found on our news page. If you’d like to find out about Foodini Club at your school or our nursery kits read more on our School & Nursery Clubs page